Glossary
A reference guide to the terminology used throughout EVE Qual Pro.
the AI Moderator
Section titled “the AI Moderator”The AI moderator that conducts live interviews with participants on your behalf. the AI Moderator follows the research framing, topics, probes, and prompts you configure. Also referred to as the Conversation Companion or AI moderator throughout the platform — the name and avatar are configurable per conversation.
Closing Question
Section titled “Closing Question”A static question the AI Moderator asks after all topics have been explored, before the outro. Configured in Design the conversation. Maximum 500 characters.
Companion
Section titled “Companion”See Conversation Companion.
Conversation
Section titled “Conversation”A configured AI research session. Defines the research framing, topics, probes, prompts, and companion settings. Must be saved before it can be previewed, and published before it is available for participant deployment.
Conversation Phases
Section titled “Conversation Phases”The fixed sequence the AI Moderator works through during every conversation: Introduction → Laddering → Probing → Prompting → Ending. Each phase serves a distinct purpose — the introduction sets the scene, laddering captures unguided thinking, probing follows up on what participants raised, prompting introduces topics they haven’t mentioned, and the ending closes the conversation. The current phase is shown as a badge in the preview header during a test session.
Conversation Companion
Section titled “Conversation Companion”The AI moderator persona presented to participants. Has a configurable name (default: Eve) and avatar image. See Moderator settings.
Conversation Outro
Section titled “Conversation Outro”A fixed closing message delivered by the AI Moderator when the dynamic ending toggle is off. Maximum 500 characters. Default: Please press ‘next’ to continue. See Design the conversation.
Default Probe
Section titled “Default Probe”The fallback instruction the AI Moderator uses when probing a topic a participant has mentioned, applied to any topic that doesn’t have a Probes Override. Supports the {{topic}} placeholder. See Design the conversation.
Default Prompt
Section titled “Default Prompt”The fallback instruction the AI Moderator uses to introduce a topic the participant hasn’t mentioned, applied to any topic that doesn’t have a Prompts Override. Supports the {{topic}} placeholder. See Design the conversation.
A saved but unpublished state of a conversation or methodology. Drafts aren’t accessible to participants — draft status shows as a grey icon in the EVE Qual Pro content table.
Dynamic Ending
Section titled “Dynamic Ending”When enabled (the default), the AI Moderator generates a contextual closing based on the conversation flow rather than delivering a fixed outro text. See Design the conversation.
Global Library
Section titled “Global Library”HumanListening’s curated collection of methodology templates, available to all accounts. Available from the Global tab of the methodology browser (they aren’t listed in the EVE Qual Pro content table). These templates are read-only and maintained by HumanListening — you can apply them when creating a new conversation but cannot edit or delete them. See About methodologies.
Laddering
Section titled “Laddering”A qualitative technique used at the opening of a conversation to capture unguided participant thinking before topic-specific inquiry begins. The AI Moderator asks the configured laddering questions during the Laddering phase, which runs before probing or prompting. See Design the conversation.
Methodology
Section titled “Methodology”A reusable conversation configuration template. Methodologies don’t need to be published — they’re available as soon as you save them. See About methodologies.
Override
Section titled “Override”A topic-level custom briefing that completely replaces the generic Default Probe or Default Prompt for that specific topic. When an override is present, the generic briefing is ignored entirely — the two are never combined. See Define the study.
Paraphrase
Section titled “Paraphrase”A toggle available for probes, prompts, and laddering questions. When enabled, the AI Moderator varies the exact wording of questions across participants to sound more natural, while preserving the intended meaning.
A follow-up question the AI Moderator asks when a participant mentions a topic during the conversation. Each topic has a configurable probe count (minimum 1, default 2). Topics can override the default probe with custom probe questions entered one per line. Probing happens before prompting. See Design the conversation.
Probe Limit per Conversation
Section titled “Probe Limit per Conversation”The maximum number of probes the AI Moderator can ask across the whole conversation. Configured independently from the prompt limit. Minimum 0, default 2. See Design the conversation.
Prompt Limit per Conversation
Section titled “Prompt Limit per Conversation”The maximum number of prompts the AI Moderator can ask across the whole conversation. Configured independently from the probe limit. Minimum 0, default 2. See Design the conversation.
Prompt
Section titled “Prompt”A question the AI Moderator uses to introduce a topic the participant hasn’t mentioned. Prompts need to be enabled per topic in the topic table. Prompting happens after probing is complete. See Design the conversation and Define the study.
Published
Section titled “Published”A conversation that’s been published is available for participant deployment. Published status shows as a green icon in the EVE Qual Pro content table. Each publish creates a numbered version recorded in Version History.
Randomise
Section titled “Randomise”A setting that shuffles the order in which questions or topics are presented, so different participants receive them in different sequences. Available in two contexts: Randomise question order (for laddering questions — shuffles the sequence of laddering questions across participants) and Randomise probe/prompt order (for topics — shuffles the order in which the AI Moderator probes or prompts topics). Randomisation reduces order effects and produces more representative data across a sample.
Stimulus
Section titled “Stimulus”An optional image, video, or audio file shown or played to participants at the start of a conversation, before the AI Moderator begins. Used to provide context or prompt an immediate reaction. Configured in the Add Media section of the conversation builder. Two display options control where it appears: In conversation (scrolls away with the chat) or Above conversation (stays visible throughout). See Design the conversation.
A subject the AI Moderator is instructed to explore during a conversation. Each topic has a name, optional description, probe count, optional probe overrides, and an optional set of custom prompts. See Define the study.
Template Placeholder
Section titled “Template Placeholder”Variables you can insert into supported text fields using {{variableName}} syntax. Supported placeholders are {{topic}} (replaced with the topic name) and {{companionName}} (replaced with the companion’s name). See Design the conversation.
Version History
Section titled “Version History”A read-only record of every published version of a conversation, showing the version number, publish date and time, and the email address of the publisher. Accessible from the more menu on a project row in the EVE Qual Pro content table. See Preview and publish.