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Getting started with Action Connect

Ever feel like you’re drowning in customer feedback without knowing what to fix first? Action Connect turns that pile of comments, complaints and suggestions into an organized list of feedback categories, each one linked to the people and initiatives that will do something about it.

Think of it as triage for feedback. Action Connect groups similar feedback, shows how often each issue comes up, points to the issues that hurt your ratings most, and links them to initiatives that improve the customer experience. It even drafts a reply for each customer, and its suggestions get better as your team reviews and corrects them.


  1. Create a project - Connect your feedback data, choose who owns each piece of feedback, and pick the filters you’ll want later. See Creating a project.
  2. Let the AI categorize - Action Connect sorts each piece of feedback into a category and sub category, suggests an initiative, and drafts a response.
  3. Review and respond - Your team approves or corrects the suggestions on the Customer Feedback tab and uses the responses to close the loop with customers.
  4. Spot the patterns - The Feedback Categories tab shows how often each issue comes up and, if you track ratings, how each one rates.
  5. Plan the fixes - Set up initiatives with owners, statuses and due dates, and link them to the issues they address.
  6. Prioritize - If your project has ratings, the Opportunity Score tab ranks the issues where improvement would make the biggest difference.

Action Connect keeps checking your data source for new feedback, so the project stays up to date without you lifting a finger.


There are two ways in:

  • Application grid: on Portal home, click the Action Connect card. Depending on your screen size, you may need to scroll down to find it. Action Connect application card in the portal home application grid
  • Application quick access: click Apps in the header bar, then choose Action Connect in the quick access dialog. Apps quick access dialog showing Action Connect in the application list

Action Connect opens on a list of every project you’ve created or had shared with you.

Action Connect home listing five projects, each with a green Ready status icon, and the CREATE PROJECT button at the top

Searching, sorting, filtering, grouping, tagging and pinning work the same way as everywhere else in the Portal. See Find & organize content.

If you don’t have any projects yet, you’ll see an Action Connect card instead. Click Let’s Go! to create your first one.

The Status column shows an icon. Hover over it to see the status.

IconStatusWhat it means
Initializing status iconInitializingAction Connect is still setting the project up. Clicking it opens a progress page instead of the project.
Ready status iconReadyThe project is set up and ready to open.

You don’t need to refresh the page. An Initializing project switches to Ready by itself when it’s done.

Click Create Project at the top of the page. You’ll name the project first, then a four-step wizard walks you through the setup. See Creating a project.

Hover over a row to see View, Share, Tag, Pin and More. These work the same way they do on Portal home. See Find & organize content and Share content.

  • Rename in the More menu is available to anyone who can edit the project. Renaming a project also renames its Action Connect data store.
  • Hide, Archive and Delete move the project to the matching tab. Restore brings it back.

When you share a project, you can also give each person an access filter, so they only see part of the data. See Sharing and access filters.


What you can do in a project depends on how it was shared with you.

RoleWhat you can do
OwnerEverything, including access filters and generating Text Auto Reports. Owners always see all the data.
EditorReview feedback, manage feedback categories and initiatives, and rename the project.
Project LeadReview feedback: approve, change or add classifications. Categories and initiatives are view-only, and you can’t create new ones while reviewing.
ViewerView everything, but change nothing.

When you open a project, the header shows the project name, the tabs and the project tools.

Project header for a project without ratings or a report, showing the Customer Feedback, Feedback Categories and Initiatives tabs, the Settings and Access Filters buttons, and Project Last Discovered
TabWhat it’s for
Customer FeedbackReview each piece of feedback and approve or correct the AI’s suggestions. See Customer Feedback tab.
Feedback CategoriesSee feedback grouped by category and sub category. See Feedback Categories tab.
InitiativesSee your initiatives and the feedback linked to them. See Initiatives.
Opportunity ScoreRank issues by where improvement matters most. Only shown when the project has ratings. See Opportunity Score.

The filter bar sits above every tab, and your filters stay in place as you switch between tabs. Export downloads the current tab as a CSV file, with your filters applied.

ButtonWhat it doesWho sees it
SettingsOpens the Project Settings dialog. Shows as View Settings if you can’t edit. See Project Settings below.Everyone
View TAROpens the project’s Text Auto Report in Text Explorer. Only shown once a report has been generated. See Feedback Categories tab.Everyone
Access FiltersControl which part of the data each shared person sees. See Sharing and access filters.Owner

Project Last Discovered shows when Action Connect last checked your data source for new feedback. New feedback is picked up and categorized automatically, so there’s no refresh button.

On smaller screens the buttons show as icons only. Hover over one to see what it does.

Click Settings in the project header to manage the project. The Project Settings dialog has three tabs:

TabWhat it’s for
Feedback CategoriesAdd, rename and reorganize categories and sub categories. See Editing feedback categories.
InitiativesCreate and manage initiatives. See Setting up initiatives.
ConfigurationA read-only summary of how the project was set up: data sources, variables, AI context and date settings.

The buttons at the bottom of the dialog change with the tab you’re on. If you switch tabs with unsaved changes, you’ll be asked whether to discard them, so save first if you want to keep them.

If you’re a Project Lead or Viewer, the button reads View Settings and opens View Project Settings, where the tabs are View Feedback Categories, View Initiatives and Configuration, all read-only.


Why can’t I open my new project? It’s still Initializing. Clicking it shows a progress page instead. Action Connect is building the project’s data store and categorizing your feedback, which can take a while for large data sets. The status changes to Ready when it’s done.

Why isn’t new feedback showing up? Check Project Last Discovered in the project header to see when Action Connect last looked for new feedback. Projects that are hidden, archived or deleted stop picking up new feedback. If the project has a Project Start Date, feedback from before that date is ignored.

Why don’t I see the Opportunity Score tab? The Opportunity Score needs ratings. It only appears for projects set up with My Actions have ratings turned on.

Why can’t I edit categories or initiatives? Only owners and editors can. If the header shows View Settings rather than Settings, you have a Project Lead or Viewer role. Ask the project owner if you need more access.